Khloe Kardashian wants fans to know that her success has not come easy.
In a blog post published on Wednesday, the reality star and TV host opened up about the struggles she and her sisters experienced when opening their flagship store, DASH, a decade ago.
Despite what some may think, Khloe said the venture was a risky one because she, Kim and Kourtney were operating with almost zero business knowledge or start-up cash.
"We literally had no money," she wrote. "The three of us bought all our own inventory, cleaned the store, did our own taxes – everything."
While Kourtney already had retail work under her belt helping mom Kris Jenner operate her children's store, Khloe said the trio still "bought business books and asked friends for advice" to prepare themselves to run things on their own.
"We really fended for ourselves and somehow we just learned," she added.
It took a long time for the boutique to begin turning a profit, which Khloe said was a genuine worry.
"There were definitely months where we couldn't pay our bills. The store was just breaking even for six or seven years!" she wrote. "We didn't make any money, and it was really scary."
Khloe revealed that she and Kourtney saved expenses in the early days by sharing an apartment and walking to work, because neither of them owned cars at the time.
The store was entirely dependent on their effort and progressive learning curve, she added.
"Kourt, Kim and I were the only employees and really had no idea what we were doing," Khloe wrote.
The brand has since taken off and expanded to multiple locations, but Khloe said that the lessons she's learned from DASH are ultimately more than just financial.
After her father, Robert Kardashian, died in 2003, Khloe said she spent the subsequent few years "partying all the time, drinking a lot and sleeping in every morning."
When Kourtney approached her to help open DASH, however, Khloe said she was given a more productive outlet through which to channel her grief.
"She saw that I was spiraling and wanted to give me responsibility and a reason to wake up in the morning," Khloe said of her older sister.
The Kardashian name may now be synonymous with high-end labels and luxury, but Khloe said it wasn't handed to them.
"People think that my sisters and I didn't have to work for our money, but we did," Khloe wrote.
Adding, "I think my dad would be really proud of us."
-- Erin Biglow