Is The Denim Thong This Year’s Festival Fashion Trend?

Festival fashion tends to
bring out the best and the worst in people, and this year’s Coachella is no
different.

Fashion retailer PrettyLittleThing
revealed their latest collection this week, which is inspired by a desert
disco. 

View this post on Instagram

🌸🌈🎡 Disco Carnival 🎡🌈🌸 WIN the WHOLE Festival collection for you AND a BFF 😱😍💖🎪 To enter: Step 1: Follow @prettylittlething Step 2: tag your BFF Competition open worldwide 🌍 Ends 16.04.18 💕 Full T&C’s on our FB page ✌🏼

A post shared by PrettyLittleThing.com (@prettylittlething) on Apr 3, 2018 at 10:29am PDT

“Calling all
free-spirited babes, you’re invited to a desert disco where the only rules are
anything goes,” PrettyLittleThings shared in a tweet.

It’s filled with colorful
frocks, sequin everything and cow-print separates. What stands out the most,
however, is the mid wash denim knicker.

🌸🌈🎡 Disco Carnival 🎡🌈🌸 This festival season has no time for blending in 🌈🌸 Calling all free-spirited babes, you’re invited to a desert disco where the only rules are anything goes ✨🎪 https://t.co/9BFGyEOECO pic.twitter.com/k8y0EWWxct

— PrettyLittleThing (@OfficialPLT) April 3, 2018

“Dare to wear these fierce denim knickers girl,” the description reads on PLT’s website. “Featuring a denim material in a seriously flattering high rise style. Team these with some killer chap trousers and matching bralet for a show-stopping festival outfit that is gonna get you noticed for all of the right reasons.”

Underwear as outerwear has been a popular trend – rocked by nearly every member of the Kardashian squad – but the denim thong is definitely testing the limits of the style. A tweet questioning the desert thong’s practicality went viral on Tuesday, with hundreds of confused shoppers chiming in.

I mean I do love Pretty Little Thing, but WHAT THE HELL ARE THEY 😩😩😩😩 pic.twitter.com/HrpSx5booQ

— . (@fashi0nkiller_) April 3, 2018

https://twitter.com/adeliya_uraz/status/981490675056369664

😂😂 They don’t leave much to the imagination that’s for sure. Would also need to remember sun screen! ☀️Burnt butt cheeks not a good look!

— Vallé Fashion (@ValleFashionUK) April 3, 2018

Despite the flack surrounding
the denim thong, it’s already completely sold out online. Guess it’s festival
season’s must-have whether we like it or not!