After months of speculation,
Eminem finally revealed that his forthcoming LP – “Revival” – will
drop on Dec. 15.
The rapper – along with his
longtime manager Paul Rosenberg – have teased the impending release of
“Revival” through a clever social media campaign since October. After
posting advertisements for a fake drug company dubbed Revival, Reddit users
sought out to decode Slim Shady’s secret message.
These fake advertisements
lead the Internet savvy sleuths to a fake website, phone number, and even a
fake commercial all tied to Eminem’s new project.
Staying true to the album’s
theme, the Detroit-native posted a video to his Instagram Wednesday, confirming
fan theories about “Revival.”
“Today I have great news
for all of you,” a faux-spokesman says in the Instagram video. “You
see, ‘Revival’ isn’t a medication at all. ‘Revival’ is the name of the new
album from Eminem, and it’s coming out December 15. On behalf of everyone who
took part in the ‘Revival’ campaign, thank you. Don’t worry you won’t be seeing
Eminem’s first studio album since dropping “The Marshall Mathers LP 2”
four years ago in 2013. Earlier this month, the legendary rapper debuted the
album’s lead single – “Walk on Water” featuring Beyoncé – which
debuted at No. 14 on Billboard’s Hot 100 chart.
Eminem fans can get their fix at last!
— Kevin Zelman
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