Look what you made Swifties do, MTV.
On Monday, MTV announced the 2018 Video Music Awards nominations, with artists like Cardi B, Beyoncé, Ariana Grande and more scoring multiple nods in major categories. Fans were shocked to see one name snubbed from the list – Taylor Swift.
The 28-year-old’s record-breaking music video for “Look What You Made Me Do” (which ironically premiered during last year’s awards show broadcast) was surprisingly shut out of all the major categories, only scoring three nominations for technical awards.
Upon its release last year, “Look What You Made Me Do” became an instant No. 1 hit, racking up 43.2 million YouTube views in its first 24 hours alone. It was viewed at an average 30,000 times per minute, reaching over 3 million views per hours. The venomous video showed Taylor spilling tea, dancing on the grave of her “reputation” and calling out her famous enemies – spurring a slew of think-pieces analyzing each scene’s hidden meaning.
With its impressive track record, fans expected to see “Look What You Made Me Do” finally be recognized, but instead scorned Swifties took to Twitter to roast the VMAs over the slight.
The fact that the #VMAs would snub LWYMMD on #NationalSnakeDay is just blatant DISRESPECT. I never wanna see MTV use Taylor for ratings or likes ever again smfh LWYMMD dominated pop culture when it dropped & deserves the world pic.twitter.com/14LhoMFNfe
— Oscar Gracey (@oscargracey) July 16, 2018
— ALEX MET TAYLOR (@reptourandmore) July 16, 2018
Someone take the microphone from whoever wins VOTY and protest for LWYMMD
— caleb (@repuligion) July 16, 2018
Taylor swift really dropped the greatest most expensive visual of the decade and broke viewing records on vevo only to be completely snubbed for every category at the vmas… this award show just gets more and more trash every year. #VMAs pic.twitter.com/IglqtXgOgg
— Dami🅴n (@6inchSel) July 16, 2018
— lau 🥀 (@taydrug) July 16, 2018
Anyway shoutout to the look what you made me do music video for doing THAT pic.twitter.com/euCYPpod9m
— Liz 😀 (@iwishyouwoulds) July 16, 2018
Anyways Taylor literally spend $10 MILLION on the diamonds ALONE. The production value was insane. And the creativity? Putting all her old selves together and killing them? All the subtle details and easter eggs? The ending where she mocks herself? Nothing will ever come close pic.twitter.com/8OICmJgveI
— j 🍂 (@poisonedtheweII) July 16, 2018
Do you think “Look What You Made Me Do” deserved more nominations?
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