Kim Kardashian Rebranding KKW Fragrance Amid Kanye West Divorce

Kim Kardashian giving KKW Fragrance a rebrand! On Friday, the beauty mogul revealed on her Instagram Story that KKW Fragrance will be shutting down so it can rebrand. “On May 1 at midnight KKW Fragrance will be shutting down the website so that we can relaunch fragrance in the future under a brand-new name,” she wrote. The SKIMS founder hasn’t revealed what the name of her new line will be, but many speculate she will drop the “W” following her divorce from Kanye West.