Beyonce To Release Signature Scent

Beyonce is hoping all her fans are “Crazy In Love” with her soon-to-be released perfume.

According to Women’s Wear Daily, the recent VMA winner has inked a deal with Coty Inc. to develop her own signature scent.

“For me, fragrance reflects a woman’s attitude and unique sense of style,” Beyonce said in a statement. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power. It’s a true privilege to be working with Coty and I can’t wait to share this personal side of me with fans all across the world.”

The singer’s perfume will “embody the soul of Beyonce’s persona: a glamorous and highly talented woman full of determination and drive to succeed.”

The yet-to-be named fragrance is scheduled to hit shelves in early 2010.

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