How This Model’s At-Home Skincare Secrets Inspired Her To Launch Holistic Beauty Brand
Pritika Swarup is the founder of Prakti Beauty, an Indian-inspired brand with a global reach. The entrepreneur’s mission began when she was first discovered as a model on a trip to Disney World, which led to her moving to New York City at age 17. While still modeling full-time she attended Columbia University to study finance, and it was then she got inspired to launch her beauty brand! Prakti focuses on holistic wellness and self-care, using traditional Indian ingredients. “It really goes back to just practicing these amazing rituals and remedies with my mom,” Pritika told Access Hollywood. “We’d be making these recipes in the kitchen for face masks and for body scrubs … I realized just more and more as I was working in beauty and fashion and it was just like Indian beauty and these ingredients weren’t represented at all. I thought to myself that I could do this.” Pritika went on to break down three of her favorite products, all available to buy right now! The products featured are selected from brands that are partners of NBCUniversal Checkout. If you buy something through our links, Access Hollywood makes a commission on your purchase. Prices are accurate as of publish time. Items are sold by retailer, not Access Hollywood.